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Monthly Newsletter

Public Domain Company Earnings Results

TheDomains has a great review of the earnings results posted by Dark Blue Sea (DBS), the publicly-listed domain company that owns Fabulous.com (parking) and over 600,000 generic domains.

A few highlights:

  • For the quarter ending June 2007, a year ago they generated $2,051,000 in parking revenue…
  • …for the most recent quarter ending June 30, 2008, parking revenue dropped to $1,143,000
  • It is unlikely the 1.5 cent fully franked dividend paid as the final dividend for 2006/07 will be maintained
  • Domain sales in the June quarter were approximately US$2.8 million, significantly better than both the March quarter (US$1 million) and the corresponding quarter in 2007 (US$640,000)

Dark Blue Sea lists four key factors driving the direct navigation industry at the moment:

  1. The weaker economic environment in the US
  2. Generally fewer advertisers (as observed by Dark Blue Sea) leading to a reduction in bid prices and coverage and hence overall yield received by Dark Blue Sea
  3. Changes to the way that online advertisers can place advertisements via the advertiser interfaces of the major search advertising networks; and
  4. An overall uncertain strategic landscape stemming from the unsuccessful takeover bid for Yahoo by Microsoft and the subsequent outsourcing of search advertising to Google by Yahoo.

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