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The Geodomain Expo was a success, again. Words cannot express the inspiration derived from this group of entreprenuers in such a high-potential, growing industry. This year was quite different for our team. Last year, we had a new domain and no idea how to build it. This year, we had a new site up and no idea how to sell it. The sales panel was crucial to us this year, while last year we were busy learning what it meant to own such a brand and what was expected from that product. While half of the discussions were actually a bit stale for us – we heard many of them last year and we’ve had several of the other ones internally for the past 6 months – the networking opportunities only grew. We were also able to present some knowledge where I feel we actually have a bit of an edge – using Social Media to the benefit of our businesses. I expect this to help grow many of our relationships with the other cities and geo businesses over the next year. Unfortunately, I was unable to stay for the whole weekend. Fortunately, I have a team of two very competent - albeit too-closely-related - employees kicking ass with Lahaina.com. I was able to meet a majority of the people I intended on meeting and learned a lot in the short time I was there. I have had one main concern with this geodomain industry previously. I have been worried that many of the players are either too stuck in the past or not moving quickly enough to grow this industry into its full potential, hopefully replacing much of what is being lost as newspapers die. While there are many businesses and sites that fall into this category, there are several others that gave me a lot of hope and proved me wrong. Shawn Pilfold, with Kelowna.com, has been on a tear! So have Fred Mercaldo with Scottsdale.com, Mark Burgess’ team at San Diego.com, Don Jones at New Orleans.com, and many more. They have several years of experience on us and are racing forward faster than we can keep up. I love it! Lastly, one of the best things about the Expo is seeing new faces. There are new cities within the Associated Cities group and there were people showing up to the expo in the same boat we were in last year…owning the brand to their city and unsure where to go next. There is no better place to start than this Expo and it proved its worth one more time.
Title: The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Author: Seth Godin Format: Hardback Godin’s latest thoughts come in a mini book. Interestingly enough, a blog from him last week discusses how most books should be blogs instead. This book fits those circumstances perfectly in my opinion. The book takes a very simple premise and looks at it from too many angles, each of which is only slightly different than the others. The “dip” is the point in your life or business when you must make a big choice. Either quit or push through even harder. The worse case scenario is not quitting, but continuing to “persevere”, only to find yourself slowly rolling down a hill years later. Best case is that you make it out of the dip and rise higher, OR that you fall off a cliff quickly. Either way, you are done and you can move on to the next one. The most important point of the book is that it is alright to quit. In fact, it is important to quit. It is better to quit a something mediocre and start something new and big with potential, than to try to make do with the situation that is not ideal. That is it. That is the book. Now, he explains this about 80x better than me, so the book is entertaining and a very quick read. But, it could have been written in three blog posts by him and been just as great or better. In fact, if you read his blog consistently, it probably has been. Ever wonder where Earth Day came from? Me too. Well, apparently it all began back in 1969 in Seattle. The Wisconsin Senator, Gaylord Nelson, announced at a conference there that in the Spring of 1970 there would be a nationwide grassroots demonstration on the environment.
About 20 million people organized on the first Earth Day on April 22, 1970. Rallies and demonstrations from coast to coast were organized and people showed their support. By 1990 it had turned into a world event, with 200 million people participation from 141 countries. Apparently, by the year 2000, an estimated 1 billion people participated worldwide. While I think these numbers are a bit ridiculous and pulled from thin air, the growth of the movement is definitely viewable. I had never heard of Earth Day as a little kid, but by middle school, high school, and college it became more and more apparent of what was going on. I wish everyone a great Earth Day. Here is the Earth Day symbol, which I can’t say I’ve ever seen before.
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