Facebook’s Valuation Dropping Fast

Insiders are selling shares of Facebook at large discounts to the $15 billion valuation it was given by Microsoft last October. Perhaps even valuations as low as $3.75 billion, which would mean its stock price is down 75% in less than a year.
The question remains, what are all of those eyeballs really worth? Facebook has millions of users and pageviews and hits. But if people are using the site for talking to their friends and looking at pictures, how does one advertise on the site? Advertising to uninterested consumers is not an easy task.
I also find it very interesting that all of these shareholders are able to sell out of their stakes so easily without any sort of public listing of the company. I have a feeling this is going to raise some warning flags at some level.
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