Title: The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Author: Seth Godin
Format: Hardback
Godin’s latest thoughts come in a mini book. Interestingly enough, a blog from him last week discusses how most books should be blogs instead. This book fits those circumstances perfectly in my opinion.
The book takes a very simple premise and looks at it from too many angles, each of which is only slightly different than the others. The “dip” is the point in your life or business when you must make a big choice. Either quit or push through even harder. The worse case scenario is not quitting, but continuing to “persevere”, only to find yourself slowly rolling down a hill years later. Best case is that you make it out of the dip and rise higher, OR that you fall off a cliff quickly. Either way, you are done and you can move on to the next one.
The most important point of the book is that it is alright to quit. In fact, it is important to quit. It is better to quit a something mediocre and start something new and big with potential, than to try to make do with the situation that is not ideal.
That is it. That is the book. Now, he explains this about 80x better than me, so the book is entertaining and a very quick read. But, it could have been written in three blog posts by him and been just as great or better. In fact, if you read his blog consistently, it probably has been.
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